CLIENT
Rao’s Homemade Sauces
IDEA
What does Leonardo DiCaprio and Melissa McCarthy both have in common? They couldn’t get into the infamous Rao’s restaurant at New York City. Luckily, Rao’s sells their sauces at the supermarket. Taste for yourself what critics have been raving about for over 100 years.
Bus shelter ad
Critics all over the Internet are recommending Rao’s sauce. This version of the jar,
with the reviews on it shows at a glance just how talked about Rao’s is.
People magazine ad
This People ad poses the question: what if the jars could tell you what Vanity
Fair has been saying about Rao’s sauce? Imagine all the jars in the supermarket with
reviews on the labels.
Billboard ad
On The Tonight Show with Jimmy Fallon, he tries to make the famous
meatballs, raves about the sauce and even takes a tour of the restaurant.
Even A-list celebrity status doesn't guarantee a seat at Rao's.
Luckily, there's the sauce.
