CLIENT
PACE and Office of Provost Indiana University
IDEA
The smallest action can make the biggest difference. To re-spark passion in the election process, we partnered with PACE and the Office of the Provost of Indiana University to make a campaign that emphasizes how change is in your hands. Democracy is like the butterfly effect, where a small action, like casting a vote, can lead to bigger changes in the system, like passing legislation that will change lives.
Physical Print
Flyers to be posted to elevator doors, lamp posts, tree trunks, bulletin boards, etc.
Like a butterfly going through the cycle of metamorphosis, the voting process is like a cycle that causes change through the different stages. The QR code on the flyer will take you straight to the PACE website.
Flyer mockup.
Casting your vote can be the start of something big and beautiful. The QR code will take you to the Turbo Vote website, which is partnered with PACE and IUSG.
Digital Print
This digital print ad will be featured on TV screens across campus, drawing the eye to the visual to encourage students to scan the QR code that will lead them to the PACE website.
Putting that ballot slip into the box at the voting poll means a lot. Your vote can lead to significant changes down the line.
Scan the QR code to go straight to the PACE website to see how you can make a change today.
Waiting in between classes at Franklin Hall? Scan the code to register to vote, because your vote matters.
Your Vote In Action: Real Stories
The Protect Our Kids Act of 2012 passed because people like you participated in democracy.
The DREAM Act of 2001 passed because people like you participated in democracy.
The ELKA program was introduced because people like you participated in democracy.
Instagram Swipe Ads
Caption: Be the change you want to see. Register to vote today, using the link in our bio.
The user is promoted to swipe, to see what effect voting can have on the system.
The user is promoted to swipe, to see what effect voting can have on the system.
The user is promoted to swipe, to see what effect voting can have on the system.
Clickable Banners for social media
Shown on the Indiana University LinkedIn homepage, this banner emphasizes how easy it is to register. Clicking on it will take you straight to the PACE website.
IU Newsletter: The Clock Tower
Voting ad for The Clock Tower, an IU newsletter that promotes social change and encourages students to make a difference in the community.